Uber Mashup Update: Thanks Chuck Hamilton

Chuck Hamilton (aka Longg Weeks in SL) and I go a long way back. I have always enjoyed his keen insights and easygoing nature. He was kind enough to send me a very thoughtful reply to my plea for help.

Here is what he said:
To create the Uber Web 2.0/Web 3D we need to sort out all these collaboration tools and processes into some sort of participation era filter ― a blended matrix of options that we can use to weed out the tired pieces and expand the use of more evolved pieces.

Below is a sort of filter I have in mind.


This is a sort of old and new ideas/models across a time and space axis. If we started to fill this matrix out with all available options, we would see that we can not only narrow the field, but also understand what the blend of activities and approaches will be most applicable.

I feel that there will always be a blend ― a mix that makes sense in the context of our life/work/play balance. When we are collaborating and working there is always a time/space context to consider and there are different approaches that work best in each case. Certainly the spaces are converging, but we are a long way from the sort of ‘one size suits all sort of Uber landscape’ you are hoping for. Let’s embrace mixed media and just position it properly and see if that starts us down the right path.

Right on Chuck! Funnily enough a number of us at Fuqua started building this very matrix as a foundation to allow us to understand how and when to integrate/build bridges across the time/space continuum (Watch out Einstein).

Also, another fellow IBMer, and “tribe” leader for Eightbar, Ian Hughes recently pointed us to the video showing ST integration with Forterra. You can see it here:

Right around 1:37 in this demo there is a jump from 2D (Sametime Conversation) to 3D a Room in Forterra. What I am trying to figure out right now is HOW that Interface looks. Is is simply a “Go 3D” button within the Sametime Client and there is a standard issue Room on the Other End? At timestamp 3:36 one of the engineers asks the others to hold on while he brings up a chart. Again, what I am looking for is the interface that makes it intuitive do do this.

Most of what I am seeing out there, including my own initial forays into this space, it appears are all about what things look like once you get into the 3D space. At Fuqua we are coming at this from a more nuanced (I hope) perspective. 3D is but one modality and even when that modality might be optimal, there will be ACCESS issues the do not allow certain participants to “GO 3D.”

The trick here, we believe, is to create an interface that marries 2D and 3D interface taking into account the most important and value added Time/Space connections to afford more immersive and engaging collaboration. If ANYONE has seen such an interface….please do let me know.

My students in Management of Innovation and Technology this semester were tasked with evaluating the disruptive potential of 3Di for a given set of industries. The team focused on Education highlited WiloStar3D . While focused on collaborative home schooling I found this diagram useful in emphasizing all that must go on in terms of Content, Contacts and Connections (thanks to Lisa Bobbitt from Cisco for those 3C’s) around the 3D world.

Additionally, at around 1:02 timestamp, the video below starts to get into the notion of 2D meets 3D with Calendaring, Assignments etc in the 2D space…but, IMHO, we need to be a lot crisper on how this works and leverage the power of contextualizers to take maximal advantage of the small real estate we have to make things intuitively obvious and immediately actionable.

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If anyone has seen examples of flat 2D interfaces that integrate the formal learning context (Courses, Content, Deliverables) with Informal learning (Communities, Context, Conversations) while optimizing the multiple time/space technological affordances in a thoughtful way, please let me know ; )


What is the Uber Web 2.0/3Di Mash Up for the Eduprise?

Every spare moment this week has been devoted to investigating this question.

I come to this question having spent much time in the world of Electronic Performance Support (EPSS) and Workflow Learning and my perspective is informed by traditional Human Performance Technology (HPT) theory.

I can’t move on from that reference without sadly recognizing the passing of Geary Rummler. He truly was a giant in the field and his works were very influential on my own perspective and practice. RIP Geary.

OK, Investigating this question takes the tension of topic/content/formal versus task/context/informal we’ve been wrestling with for some time in learning/KM to the next level. It forces us to examine how Web 2.0 impacts the enterprise of the future as we migrate from database centric stocks of tagged explicit knowledge to social computing enabled flows of digitally enabled people with ability to find each other to innovate and problem solve in real time. In short, I am in a hurry to figure out the Enterprise (or Eduprise in my context) 2.0 IT infrastructure looks like…because we need to BUILD IT here at Fuqua by August of next year ; )

Mc Kinsey’s “Building the Web 2.0 Enterprise” Global Survey Results found that companies are using Web 2.0 technologies more frequently for INTERNAL purposes. Similar to its Web 1.0 cousin, it looks like the B2C period of inflated expectations has passed and we are moving to focus on pragmatic, internal applications with a focus on efficiency. Within the internal use category, the top six enterprise application areas were:

    Managing Knowledge

    Fostering Collaboration across the Community

    Enhancing Company Culture


    Developing Products or Services

    Internal Recruiting

Interestingly, as I look at analyst reports on the trends and lists of internal application areas where virtual worlds will have impact, the list is strikingly similar to those outlined above for Web 2.0.

Steve Prentice of Gartner has long maintained that the Business to Consumer Marketing focus of Virtual Worlds will retreat to the Enterprise and seek safe haven from the treacherous waters of an increasingly unpredictable market in the safe harbor of productivity focused internal applications of Collaboration and Learning.

Thinkbalm’s Erica and Sam Driver in their recent Immersive Internet report break enterprise applications into 8 High Impact use cases. They further hypothesize that these 8 use cases will array across three phases moving from Cost Savings, through Harnessing Unexpected Business Value, ultimately leading to Business Transformation.

Their time chart for how these enterprise applications array across the phases and time is shown below:


So what gives? If BOTH Web 2.0 and the Immersive Internet/3Di forecasts promise to have enterprise application in the areas of collaboration and learning, it seems to me that these emerging applications can only be a thoughtful and nuanced Mash Up of both. The trick here is figuring out what mix of what technologies for what outcomes.

Justin Bovington and his team at Rivers Run Red appear to have spotted this early. Here is a nice video that explains their Immersive Workspaces 2.0 offering developed with the Lindens:

From this overview, it is clear that much thought must go into the orchestration and coordination of digitally mediated presence, connection, conversation, sharing, presentation, co-creation, discovery etc…in order to enable a seamless 2D/3Di experience that allows people to work at a distance with mind-numbing ease.

Here at Fuqua we are right in the thick of prototyping/iterating/co-creating the Uber 2.0 Eduprise Mashup. We not only need to integrate Web 2.0 and 3Di but we also need to plug it into (or more appropriately position on top of) our existing technological infrastructure that enables the orchestration of World Class MBA programs at a distance (i.e. our LMS and LCMS).

In guiding our Itervation (Iterative Innovation that is), there are a few sources that provide direction:

FIRST is the Seven Sensibilities of Virtual worlds mentioned earlier in this blog. Our guiding premise here is to only leverage 3D where it makes a strategic and significant difference. No good doing 3D just for its own sake, much better to apply where it makes a marked and memorable impact on the end-to-end educational experience for our stakeholders.

SECOND, Erica Driver’s work at Forrester in defining the Seven Tenents of the Information Workplace have been very helpful. Here is our slightly modified version:

    Context: Today users have to make conscious decisions about when to use which tool to collaborate with others on a document or deliverable. To overcome this issue we need to clearly define what “contextualizes” and what is “contextualized.” Profile/Role, task and Connection Mechanisms will contextualize content and connections in real time around the endeavor at hand. This will lead to a more intuitive and usable immersive workspace that allows users to more rapidly get to the “Doing” rather than dealing with the overhead of planning, co-ordinating and connecting before getting to the “Doing”

    Individualized: The user (Prospect, Student, Staff, Faculty, Alum) must be at the center of the design of our next generation learning Collaboration and Learning Intuitive Learning Environment (CLIVE). The technology must adapt to the individual, not the other way around. CLIVE must have both a social/personal and personalized programmatic component. Leveraging our understanding of the Contextualizers (i.e. WHO the user is, HOW they are connected to the environment, WHERE they are in the workspace, and WHAT they are trying to do) allows CLIVE to tune the interface to the individual context and shift the burden of orchestration and coordination of resources required to accomplish a given task from the individual to the environment itself.

    Seamless: CLIVE must seamlessly integrate new Web 2.0/3Di service apps with our existing LMS/LCMS infrastructure. It must mask the complexity of back end applications and interfaces with elegant and intuitive simplicity on the front end. People must be able to invoke and act upon the information, contacts and tools they need with minimal effort. We should not burden the cognitive load of users in preparing to do work. Rather, we should provide a “draggy, droppy, clicky” environment that allows them to get on with the REAL work of collaborative co-creation.

    A consistent look and feel must be maintained across the various components assembled in the environment even when multiple back end systems are being leveraged. To the user, it should NEVER feel like they are switching back and forth between applications or telescoping up and down within a rigid navigation system to marshal resources to accomplish a task. CLIVE orients the world of content, contacts and connectivity around the user and shrinks the world to surface relevant resources to solve the task at hand.

    CLIVE must also accommodate the seamless movement back and forth between structured formal learning and unstructured collaborative peer learning in a way that both approaches are honored and activated where they are most appropriate and where the whole learning experience yields moments of synthesis for the participants that are greater than the sum of the pedagogical/technological parts. CLIVE must continuously strike the balance between structure and serendipity in the service of enriching the learning experience.

    Visual: Our mash-up should resonate visually and allow people to quickly grok content and intuit context (i.e. Tags and Social Network Representations in 2D space and avatar interactions with each other and data/models in 3D space). Traditional Web-Based navigation schemes are information-centric and thus challenged in their ability to keep pace with a user’s need to quicky scan, interpret, and act on contextually relevant information. Clearly there is an opportunity to leverage visualizations of meta-data via tag-clouds and social connectedness via Social Networking technologies have relevance here as does the opportunity to leverage the third dimension (avec ou sans avatar) to improve the “grokability” of the environment.

    Multimodal: Our system must recognize that, as Kevin Kelly so ably suggests, there is only One Machine and the Web is its OS. We need to strive to be able to accommodate all the devices that connect to the one machine in a seamless way (can we please hurry up with visualization and the cloud?) – Timestamp 3:15 to get to demo.

    Quick: Does this need explanation? Wiki is a Hawaiian word for Fast! CLIVE needs to work. CLIVE needs to work without a manual. CLIVE needs to ignite talent opportunity and passion around ideas and endeavors at an an accelerated pace, and CLIVE needs to activate the growing and incredibly talented network that is Fuqua (over 14K strong today) to address the pressing issues of our times. What am I missing, oh yes…..CLIVE needs to work YESTERDAY (OK, not yesterday, but late March at the latest).

The THIRD source of guidance for itervating CLIVE comes from Gartner’s analysis of the Business Impact of Social Computing on Higher Education. In this report, Harris and Lowendahl suggest that, “the incorporation of social software features and integration capabilities with institutional applications will become necessary to accommodate the higher education user expectations, while closing the gap between personal and institutional structures.” They go on to say, “If positioned strategically, social computing can fill a gap between the inflexible structures in place in most higher-education organizations and the chaotic personal structures that have spread across the desktops of both student and faculty.”

So CLIVE must bridge the gap between the existing enterprise infrastructure and the personal chaotic structure that has emerged to compensate for the ridgidiy and inflexibility of that enterprise infrastructure. CLIVE needs to provide an adaptive structure that allows users to CREATE, ORGANIZE, FIND AND INTERACT more intuitively. To do so CLIVE must:

    Provide Persistent Presence to allow ongoing openess for participation

    Render Content, Contacts and Connectivity that is contextualized to user role/workflow

    Organize Content, Contacts and Connectivity to reflect users current use and needs

    Encourage natural and serendipitous group formation based on location, activities and interests

    Leverage links, tags, ratings and usage to determine relevance, importance and quality

    Find content through people links and vise versa

    Dynamically update profiles based on content/tags created, involvement in interactions and aggregation of user-generated commentary,co-creation, content, filtering and organization.

The FOURTH area of inspiration for itervating on CLIVE comes from Anderew McAfee’s work on Enterprise 2.0 that I discussed in an earlier post here. Contextualizing his SLATES components to CLIVE comes out something like this:

    Search and Serendipitous Discovery trump Interface Navigation/Hierarchy. In fact, just as Thomas Friedman suggest that the world is FLAT. A core design point for our CLIVE is that the interface itself must be FLAT and that the content, contacts and connectivity elements are surfaced within that FLAT interface based on the contextual factors at play.

    Links, Tags and Extensions and Signals are the domain of User Generated Commentary, Content, Filtering, Organizing and Distribution that CLIVE must provide. The trick here is that it must work across all the underlying apps that the FLAT interface masks. How do we take all the richness of web-serviced applications, mash them up with existing enterprise platforms and allow the informal serendipity of fortuitous interaction to prevail in a system that is optimized to create a flow state for formal and informal learning and inquiry that rivals that of World of Warcraft?

    The very interesting thing about the participatory web approach is that it not only helps others find explicit knowledge but it also exposes the patterns and processes in knowledge work that others use. As McAfee says, these participatory systems make an episode of knowledge work more widely and permanently visible.

This is going to be a fun ride….anyone with any experience, advice, wisdom, counsel, please bring it on. This is new territory to be sure and none of us is as smart as all of us. Ideas and insights PLEASE.