3DTLC Day 1 Update

Great day yesterday!

Erica and Sam Driver gave us a readout on how the barriers associated with getting the industry across the chasm. You can get the report here

Next Ron Burns from Proton Media gave a great demo/presentation and lots of buzz created when he demoed SharePoint integration!

Next, I provided an overview of my book (written with Karl Kapp) – Learning in 3D: Bringing a New Dimension to Enterprise Learning and Collaboration. It is coming out in February and can be ordered here.

A lot of you asked about charts. Here they are:

Next, Chuck Hamilton from IBM gave us a deeper look at the how to leverage affordances of virtual worlds to create immersive learning and collaboration environments. He has been asked to write a book on this….so watch this space.

Next, Randy Hinrichs of 2B3D led a GREAT panel covering cases of a Virtual Chocolate Factory, A Virtual Gym, and a Trading Floor. The panelists mapped their cases to the Design Model. It was wonderful to see such a broad array of virtual world applications!

Last but not least, Koreen Olbrish of Tandem led a great panel talking about real ROI of virtual worlds. Again the panelists ranged from MBA Onboarding to Border Patrol Training, to Automotive, to a wide array of applications from ACS.

If you want to learn the detailed scoop. Go to Twitter and search on #3DTLC!


Uber Mashup Update: Thanks Chuck Hamilton

Chuck Hamilton (aka Longg Weeks in SL) and I go a long way back. I have always enjoyed his keen insights and easygoing nature. He was kind enough to send me a very thoughtful reply to my plea for help.

Here is what he said:
To create the Uber Web 2.0/Web 3D we need to sort out all these collaboration tools and processes into some sort of participation era filter ― a blended matrix of options that we can use to weed out the tired pieces and expand the use of more evolved pieces.

Below is a sort of filter I have in mind.


This is a sort of old and new ideas/models across a time and space axis. If we started to fill this matrix out with all available options, we would see that we can not only narrow the field, but also understand what the blend of activities and approaches will be most applicable.

I feel that there will always be a blend ― a mix that makes sense in the context of our life/work/play balance. When we are collaborating and working there is always a time/space context to consider and there are different approaches that work best in each case. Certainly the spaces are converging, but we are a long way from the sort of ‘one size suits all sort of Uber landscape’ you are hoping for. Let’s embrace mixed media and just position it properly and see if that starts us down the right path.

Right on Chuck! Funnily enough a number of us at Fuqua started building this very matrix as a foundation to allow us to understand how and when to integrate/build bridges across the time/space continuum (Watch out Einstein).

Also, another fellow IBMer, and “tribe” leader for Eightbar, Ian Hughes recently pointed us to the video showing ST integration with Forterra. You can see it here:

Right around 1:37 in this demo there is a jump from 2D (Sametime Conversation) to 3D a Room in Forterra. What I am trying to figure out right now is HOW that Interface looks. Is is simply a “Go 3D” button within the Sametime Client and there is a standard issue Room on the Other End? At timestamp 3:36 one of the engineers asks the others to hold on while he brings up a chart. Again, what I am looking for is the interface that makes it intuitive do do this.

Most of what I am seeing out there, including my own initial forays into this space, it appears are all about what things look like once you get into the 3D space. At Fuqua we are coming at this from a more nuanced (I hope) perspective. 3D is but one modality and even when that modality might be optimal, there will be ACCESS issues the do not allow certain participants to “GO 3D.”

The trick here, we believe, is to create an interface that marries 2D and 3D interface taking into account the most important and value added Time/Space connections to afford more immersive and engaging collaboration. If ANYONE has seen such an interface….please do let me know.

My students in Management of Innovation and Technology this semester were tasked with evaluating the disruptive potential of 3Di for a given set of industries. The team focused on Education highlited WiloStar3D . While focused on collaborative home schooling I found this diagram useful in emphasizing all that must go on in terms of Content, Contacts and Connections (thanks to Lisa Bobbitt from Cisco for those 3C’s) around the 3D world.

Additionally, at around 1:02 timestamp, the video below starts to get into the notion of 2D meets 3D with Calendaring, Assignments etc in the 2D space…but, IMHO, we need to be a lot crisper on how this works and leverage the power of contextualizers to take maximal advantage of the small real estate we have to make things intuitively obvious and immediately actionable.

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If anyone has seen examples of flat 2D interfaces that integrate the formal learning context (Courses, Content, Deliverables) with Informal learning (Communities, Context, Conversations) while optimizing the multiple time/space technological affordances in a thoughtful way, please let me know ; )

Co-Creating the Sensibilities

Been getting a number of e-mails, Facebook messages and comments on the blog that are suggesting a few more sensibilities that differentiate virtual worlds.

My original seven, developed over two years ago, are listed below and I write about them in this blog here:

Chuck Hamilton (Longg Weeks) and I keep banging on these things every time we get together. He is adding a sensibility that has to do with “Universal Visual Language.” His explanation is that in a virtual world the context or surround ships with the freight…or as he likes to say “A chair is a chair is a chair” in virtual worlds. No need to describe it in multiple languages because it is already understood by the avatars who encounter it.

The next one is yet another of those wild and whacky encounters that emerge from the soup that is Web 2.0. I was participating in IBM’s most recent Innovation Jam focused on the Enterprise of the Future. In one of the discussions we got into jamming on applications of virtual worlds to help support the Green Agenda. In the chat one of the Jammers asked me if I was Wada Tripp. He mentioned that he had been reading my blog and found it quite useful. Turns out that he was a Senior Director for Philips Design in Holland. Later he e-mailed me the following note:
I am a fan of your work and use a variation of your sensibilities. It is a great list. I always add one aspect I find valuable and that is “The Space of Serendipity”.
Especially in the light of innovation and creativity.

Finally, one of the wonderful things about working at a world-class institution like Duke is the truly awesome people you get to work with. I have had the pleasure of working with Julian Lombardi on a number of fronts over the past few months and we have really been pushing the think space on Virtual Worlds. One of the many keen insights he brought to my awareness in one of our recent discussions was how he viewed the virtual space (even non-avatar mediated) as a virtual place for integration. Just like a room where I am on the phone looking over your shoulder at an application on your screen and listening to a conversation across the room. I become the point of integration of a number of software programs and human interactions. By having a virtual place in cyberspace we can have an integration space that does not require so much back end coding ; )

Another of Julian’s gems is the Visual Compression of Information meaning two things…the ability to visualize and interpret data more effectively either individually or collectively and the fact that in virtual worlds, since we have always processed in 3D the visual compression and richness of the virtual world becomes an affordance in and of itself in helping us remember the interactions and insights gained during the immersive experience.

So there you have it: A few more to add to the list:

    Universal Visual Language
    A Space for Serendipity
    A Place for Integration
    Visual Compression of Information

Keep them coming and lets continue to iterate: Rip, Remix Reload ….. isn’t that the culture of the Web 2.0 world?

Over and Out from my basement in Raleigh ; )

HRPS Conference Presentation Summary

Earlier this week I had the opportunity to particpate with colleagues from IBM and Duke CE in a plenary session at the HRPS Conference

Our session was entitled “Second Life: What’s the Business Case for HR in the Virtual World?” My buddy Steve Mahaley (Ace Carson in SL) did an awesome job of producing this plenary. And boy was it ever a production! We had two large screens. One was projecting SL the other was projecting charts. We had an elaborate script and had to manage timing with Chuck Hamilton from IBM who was dialled in on SL from Vancouver.

We kicked it off with a fun video (Rip, Remix, Reload rules in effect here) where the idea was to present SL as a frivolous place that is the domain of 17 year old pimply faced males…check it out:


We then went through the Platform, the Industry Applications at IBM that dealth with HR (Recruiting, Call Centers, Intern Training, Onboarding, Alumni etc, etc, etc by taking a virtual tour with Chuck. We ended the session with a Video that summarized all the applications we had covered. Check it out:

We ended with a very healthy and pragmatic Q&A from the audience of HR Decision Makers and we got a lot of positive feedback after the session. All in all it was a great conference and I think we got these senior folks thinking about the opportunities that the first-person interface can provide to their increasingly important function.