About Me

About Me
Hi, I’m Tony O’Driscoll. I was born in Youghal, Ireland. I grew up all over the world (Africa, Asia, Europe) and landed in the US in 1983. I was originally only supposed to be here for 2 years to finish high-school, but somehow ended up staying here for the past 29.

As of April 2012, I have honor of serving as Executive Director at Duke Corporate Education where I focus on working with clients to develop and implement strategies that enable organizations to realize the full potential of their most valuable asset: People.

Prior to joining Duke Corporate Education, I served on the Faculty of Duke University’s Fuqua School of Business and North Carolina State University’s Poole College of Management.  At Fuqua, I helped redesign the Cross Continent MBA (CCMBA) program and served as Executive Director of Fuqua’s Center for Technology Entertainment and Media (CTEM), a research center dedicated to understanding the strategic, structural, and business-model issues with these vibrant and volatile industry sectors. At Poole, I was a founding member of NCSU’s Technology, Education, and Commercialization (TEC) Program established to educate graduate engineering and management students in the areas of new product and service development via the incubation and commercialization of emerging technologies.

During my 18-year industry career, I held several leadership positions with Nortel Networks and IBM in the areas of Strategic Business Planning, New Product and Service Development, Research and Human Capital Management. I was a founding member of IBM Global Service’s Strategy and Change consulting practice. In that role, I consulted with business leaders around the world on creating sustainable competitive advantage in an increasingly global, networked and knowledge-enabled economy. He also served as a member IBM’s Almaden Services Research group where I investigated the changing roles of leadership, collaboration and  innovation as enterprises become more global, virtual, open and digitally mediated. At both IBM and Nortel Networks, I also had enterprise-level responsibility for crafting learning and human performance strategies.

My current research focuses on how emerging technologies are rapidly disrupting existing industry structures and business models. I am focusing specifically on how organizations and the people who lead them must adapt and evolve in an increasingly turbulent and uncertain business environment. I am is co-primary investigator on a large NSF grant that is investigating the role that Social Media is playing in redefining enterprise structure and work-flow. My research has been published in leading academic journals such as Management Information Sciences Quarterly, the Journal of Management Information Systems, and the Journal of Product Innovation Management. I have also been published in respected professional journals such as Harvard Business Review, Strategy and Business, Supply Chain Management Review and Chief Learning Officer Magazine. I  also served as a Research Fellow for the American Society of Training and Development (ASTD) and on the Editorial Board of Human Resources Development Quarterly (HRDQ).

My most recent book, Learning in 3D: Adding a New Dimension to Enterprise Learning and Collaboration, examines the impact of the emerging immersive Internet on human capital strategy and practice. My pervious book, Achieving Desired Business Performance, examines how the discipline of Human Performance Technology (HPT) can be integrated with Organization Design and Training and Development to create a more comprehensive and effective approach to building  organization capability.

In addition to serving as curator for the popular Training and Learning 3.0 conferences, I am a frequently invited speaker for both corporate and academic conferences. I has been a conference chair, keynote speaker, workshop leader, moderator, speaker and panelist at over 100 national and international conferences. Representative conferences include: Business Week’s Breakthrough Conference, TED University, the Human Resource Planning Society’s (HRPS) Global Conference, the Organization Science Winter Conference (OSWC) and the Training Leadership Summit. I also frequently provide expert analysis and interviews to media outlets such as The Wall Street Journal, Business Week, Financial Times, Wired Magazine, and Chief Learning Officer magazine and for industry analysts such as Gartner and Forrester.

I am conscious that I have written the word “I” 20 times in the last seven paragraphs and, given that I (21) was raised in the east, I (22) am really conscious that such behavior creates an opening where the ego might want to jump in so I really need to stop this sillyness right NOW ; )

For those of you trying to track me down, given that I have been hopping around a ton lately here are my Duke CE  Coordinates:

Dr. Tony O’Driscoll
Executive Director
Duke Corporate Education
310 Blackwell Street, Durham NC 27701

Phone: 919-680-5787
email: tony.odriscoll@dukece.com

Leave a comment


  1. Tony, Can you pls contact me regarding our discussions about supporting IBM and the Metaverse Roadmap crew?


    Tony Hodgson

  2. Mark B

     /  August 31, 2007

    Hello Tony,

    We are looking for a consultant that does time and motion studies in a out door environment.

    Do you have a contact and or name of 1 or 2 consultants that do this type of work (capture and analyze the data)?


  3. Kaznats Oh

     /  November 3, 2007

    Hi Tony,

    I am a real life ICU nurse and my partner in both Second Life and real life is a hospice nurse. Together with a conglomeration of health care workers and people with illnesses making them homebound we are making a group in Second Life that focuses on a very unique niche: people with terminal illnesses or debilitating chronic illnesses that results in their becoming homebound. We wish to increase the social interactions of these isolated groups and also provided support, companionship and counseling. We have a separate area that provides consumers with health care information to assist them in making informed medical decisions. The medical content of this library will be reinforced by RSS feeds providing real time medical news feeds and also “poster sessions” that will present in depth analysis on specific health care topics. The hospice park is nearly complete and the “clinic” is essentially done except for inserting the posters, news feeds and creating the content of the virtual library. We have many volunteers and plan to provide support groups for our clients. One mall owner is even volunteering space for a hospice “thrift store” to accept donations to clothe our clients as they enter Second Life. As the CEO and co-founder of this group, I plan to oversee the functions and continue to expand and add new services. We recently had our first business meeting, which although informative, also made me aware that none of our group has any real world management skills. I am considering buying business planning software soon. I also live in the San Fransisco bay area near Linden Labs and plan to see if they wish to donate a Sim for our group. I am sure we will function well, however, I am not content with merely functioning. We have recently been approached by a national hospice organization that is expressing interest in using our group for its members.
    I am writing you because our group is in need of leaders with business management skills. I see from your blog you have a similar view for social networking in Second Life as my own. I wish to extend to you an invitation to visit our sites to evaluate their potential for providing virtual support to our special niche community. Any suggestions for organizational and management skills would be greatly appreciated. I would also like to offer you friendship and my support for you as a business manager of our group if you would be interested. Please contact me at the above email address if you are interested. Alternatively, you may simply contact me in Second life using my avatar name, Kaznats Oh, or our group, Healing Hands As far as I can determine, we are the only hospice organization to date in Second Life. I am including the SLURLS for both of our properties if you wish to evaluate them prior to responding. Thank You again for your time and I look forward to meeting you in Second Life.
    Our Second Life Urls are:
    Sandy Hook Beach 134,132,21 and
    Lyonet 130,33,29


  4. Andrew Paradise

     /  December 10, 2007

    Hi Tony,
    I’m trying to get your updated contact info–I wanted to correspond with you about an ASTD program.

  5. Hello Mr Tony,

    First of all, Happy new year and thank you very much for your work!
    It is very clear, gives a global and prospective vision of metaverse’s social and commercial future.
    I’ll read your posts whenever they get published, now.
    I was wondering if you would mind if i use some of your charts to emphasize my presentations.
    Thanks for keeping me posted, and thanks again for nice and clear work !

  6. Hi Tony,

    Ditto Dylan above.

    Would love to exchange ideas with you!


  7. Howie Horvath

     /  February 18, 2008

    (this email note to the only email address I have for you bounced back)

    Hi Tony – I’d like to introduce myself. I am Howie Horvath and I am a Director in the Continuing Education Office at Teachers College, Columbia University. Professor Victoria Marsick suggested I contact you as we are in the process of putting together a new Advisory Council made up of HR, OD, T&D senior executives and wanted to see if you might be interested in joining us for our initial meeting scheduled for May 1st and 2nd. Our plan is to have people travel in for a dinner event the evening of the 1st to kick things off. We’d then like to have a special guest speaker address the group on Friday the 2nd and were hoping you might be interested. You come highly recommended by Victoria and her colleagues. And as a former IBMer (8 yrs in NYC) I am certain you’d be able to share a number of very interesting, colorful and compelling stories!

    Please let me know if this might be something you’d consider. I can be reached via email (horvath@tc.columbia.edu) or at 203-887-1003. I am looking forward to speaking with you.

    Howie Horvath

  8. Hi Tony,

    My name is Matt Baca, and I am the Director of Organizational Development for a high-tech sales company in Boulder, Colorado. I have a couple of questions regarding Organizational Development.

    The first question is if you have any MA programs (in Org Dev/Org Leadership) or courses that you would recommend for someone in my situation? I have been in the training and development field for over 10 years. I currently have an MA in Adult Ed (emphasis on TESOL), but am looking for some more education to provide me with some solid pedagogy around what I am seeing in the real-world of business. I am applying for my MBA at CU Denver with an emphasis in Organizational Development/International Business (I speak Spanish and Russian). I am looking for other programs that would round out my skills.

    The second, do you have any resources for companies who are looking for Org Dev consultants? I would like to move into this realm, and any resources or contacts would be much appreciated.

    Thank you for your time, Tony, and I look forward to hearing from you soon.



  9. Hi Tony,
    it was a pleasure meeting you at SRIC-BI the other day and i hope we can keep in touch re: the enterprise track at VW Expo in LA. hope all is well and you made it back home ok 🙂

  10. Hiya Tony,

    Was talking with Chuck and Phaedra recently.. we should catch up. Drop me an email for when it would be good to talk.

  11. Tony: Stopped by to say hello. Astute comments on what is missing in the 50 virtual worlds in seven minutes. The further the video got into showing off a couple of favorities, the faster the virtual worlds flashed across the screen, until I couldn’t see any difference. Second Life stuck out because of the maturity of the characters and background scenes, perhaps the reason for that is practice, practice, practice. Live in a virtual world and suddenly you take pride in every prim. What astonished me was the quality of graphics. 3D Max, Maya and now the Crytek engine promise almost life like quality. It’s a matter of time, updating our machines to high end and the real value of these worlds is going to hit us like a lead balloon. With a short period of time, the real value in virtual worlds will turn to lauding increased productivity, measuring human performance and getting some real work done without traveling. When the applications start to flow, let’s make the best virtual worlds workplaces in 7 minutes. Until then, it’s entertaining to watch every one in the world say “me too”.

  12. Paula Patinella

     /  September 18, 2008

    Today, I referenced your name to Sudhir Desai, who is studying for his Master’s degree in the Studies of the Future at the University of Houston. If you can, please help him locate contacts at US Corporations that are responsible for ‘Foresight Practices’ (studying the future) for their company. Sudhir is a Business Transformation Architect and can be reached at sudhir.desai@us.ibm.com.

    Hope you are doing well… I miss you!


  13. Michael Gilmore

     /  November 6, 2008

    Hello Tony. Attended your session at Laerning2008 and was particularly intrigued by the “rules” for use of virtual worlds in learning. I believe there nine of them but my recall is very hazy. Theu may be useful for a project I am working on here at the Department of Energy.

    Any help will be greatly appreciated.


    Michael Gilmore

  14. Dear Tony,
    I am a postgraduate student of e-learning in Greece and I am looking for design principles in order to design an implement a 3D environment in Second Life suitable for teacher training. Could you please help me to find bibliography about this issue? Are there good design guidelines for such a cause?

    Thank you,

  15. Nice to have found your blog via Tony Karrer. Would like to connect wid u .

    Ruchi Bhatia

  16. What i don’t realize is in fact how you’re no longer really a lot
    more well-liked than you may be now. You’re so intelligent. You recognize therefore significantly in terms of this topic, produced me personally consider it from so many various angles. Its like men and women are not interested except it’s something to
    do with Woman gaga! Your own stuffs great. At all times maintain it up!

  17. Good post, do you have any others on this topic?

  1. MixedRealities :: We cannot think it yet, but it is there, over the horizon
  2. Leadership Online Labs « Enduragement
  3. sellwhm.com » Blog Archive » Meet the WebVolution!
  4. Welcome! « Duke AMP - Cutting Edge Trends: Technology
  5. Case Interview Preparation Directions « NCSU Case Interview Preparation
  6. LearnTrends 2009 – Microlearning och stora utmaningar för utbildningsavdelningen… « Learn2perform's Blog
  7. Vinnande strategier för lärande organisationer – del 1 « Learn-2-perform
  8. Vinnande strategier för lärande organisationer – del 1
  9. LearnTrends 2009 – Microlearning och stora utmaningar för utbildningsavdelningen…
  10. Education Reform | Learning on Demand
  11. From the T to the I | Full On Learning
  12. Därför är ny teknik viktig inom lärande – Future Learning Organisation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: