Social production is the means by which a software operating system or a digital encyclopedia can be created without the need for a large centralized hierarchy. In essence, the web platform itself allows members to participate in a given endeavor as much or as little as they choose. In the past such forms of social production were limited and bounded in nature. Computer hobbyists in a given city might have gathered monthly to discuss the potential of a new operating system. They might even work together to develop some code. However, now that this kind of work activity can be aggregated and coordinated via the World Wide Web, it is starting to produce significant economic impact. Today, these platforms allow for the orchestration of capable and independent entrepreneurs around a given endeavor, where they can create and capture value from others who participate on that platform.
Learning in 3D Nugget #5
Posted by wadatripp on January 12, 2010