3DTLC Day 1 Update

Great day yesterday!

Erica and Sam Driver gave us a readout on how the barriers associated with getting the industry across the chasm. You can get the report here

Next Ron Burns from Proton Media gave a great demo/presentation and lots of buzz created when he demoed SharePoint integration!

Next, I provided an overview of my book (written with Karl Kapp) – Learning in 3D: Bringing a New Dimension to Enterprise Learning and Collaboration. It is coming out in February and can be ordered here.

A lot of you asked about charts. Here they are:

Next, Chuck Hamilton from IBM gave us a deeper look at the how to leverage affordances of virtual worlds to create immersive learning and collaboration environments. He has been asked to write a book on this….so watch this space.

Next, Randy Hinrichs of 2B3D led a GREAT panel covering cases of a Virtual Chocolate Factory, A Virtual Gym, and a Trading Floor. The panelists mapped their cases to the Design Model. It was wonderful to see such a broad array of virtual world applications!

Last but not least, Koreen Olbrish of Tandem led a great panel talking about real ROI of virtual worlds. Again the panelists ranged from MBA Onboarding to Border Patrol Training, to Automotive, to a wide array of applications from ACS.

If you want to learn the detailed scoop. Go to Twitter and search on #3DTLC!

Leave a comment


  1. Thanks for the case studies. What are your thoughts on the use of incentives? We have experimented alot with time, scoring and acquisition based incentives – often using techniques from mainstream gaming. Some have worked better than others. After seeing Dan Pinks talk on TED, then it maybe related to the type of task we are setting the learner – procedural versus conceptual, and most of the time its conceptual with problem based approaches. He describes experiments examining the role of rewards and incentives on performance on different types of task. For procedural tasks, bonuses, time pressure and financial incentives work well. For conceptual tasks that demand creativity and innovation the opposite appears to be true.

    What have you found?

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  1. Learnlets » Virtual Worlds: Affordances and Learning

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