Learning in 3D Galleys Done and 3DTLC this Week

Karl Kapp and I got the galleys for the book yesterday. It looks GREAT!

Here is a look at the cover:

On Wednesday at 3DTLC I will be doing a Chapter by Chapter Highlight and cover 4 or five cases to demonstrate how early adopters are leveraging 3D to improve their competitive position in the market.

Here is a short rundown of the Chapters:
Part I: Exploring the Possibilities
The first part of this book revolves around three words: Progress, Problems, and Possibilities.

Chapter 1, Here Comes the Immersive Internet, answers the following questions: What is the Immersive Internet, and how is it impacting the businesses that the learning function serves? It describes how Immersive Internet technology has progressed to a point at which it is beginning to redefine both society and industry. This chapter also examines how business-as-usual is becoming “business unusual” as a result of the convergence of four technology vectors that are driving the business environment towards the creation of new economic platforms based on social production.

Chapter 2, Learning to Change, answers the following questions: What is wrong with the learning function’s current approach to addressing business unusual, and why must it change? It describes the problems that a modern-day organization faces due to its inability to adapt and change as rapidly as the environment within which it operates. This chapter also highlights the growing disconnect between the learning needs of the modern-day enterprise and the ability of the traditional learning function to address them.

Chapter 3, Escaping Flatland, answers the following questions: What is 3D learning, and why is it better suited to meet the needs of business unusual? It explores the possibilities of a new learning paradigm that is enabled by the same Immersive Internet technologies that are revolutionizing business. This chapter also introduces two vignettes that compare a “Flatland” 2D learning experience to an immersive and engaging 3D learning experience.
As was the case in building a house, once the possibility space has been explored, the next step focuses on architecture.

Part II: Building a Blueprint
The second part of this book revolves around three words: Principles, Archetypes, and Examples.

Chapter 4, Architecting Learning Experiences, answers the following questions: What are the 3D learning design principles, and how are they applied to create a 3D learning experience blueprint? It describes the key design principles required to build engaging 3D learning experiences. This chapter also presents a comprehensive 3D learning architecture that can be applied to create a blueprint that ensures alignment and balance in the design of compelling 3D learning experiences.

Chapter 5, Designing by Archetype, answers the following question: How can learning archetypes be applied as building blocks in the design of engaging 3D learning experiences? It describes eleven learning archetypes that form the basic building blocks for creating 3D learning experiences. This chapter also presents comprehensive definitions of each archetype and provides examples of how the building blocks can be applied to create compelling 3D learning experiences.

Chapter 6, Learning from Experience, answers the following questions: Who has successfully designed 3D learning experiences, and what can be learned from their experience? It describes nine case studies of successful 3D learning experience designs and maps these designs back to the archetypes that were used to create them.

As was the case in building a house, once the blueprint has been created, the next step focuses on execution.

Part III: Breaking New Ground
The third part of this book revolves around three words: Process, Adoption, and Rules

Chapter 7, Overcoming Being Addled by ADDIE, answers the following question: How does the traditional ADDIE process change when it is applied to create 3D learning experiences? It describes how the existing ADDIE process must be augmented to address the nuances associated with analyzing, designing, developing, implementing and evaluating 3D learning experiences.

Chapter 8, Steps to Successful Enterprise Adoption, answers the following question: What key steps are required to drive adoption of 3D learning experiences within the enterprise? It describes the steps required to drive adoption of 3D learning experiences by mapping them to the diffusion of innovation attractiveness criteria: Relative Advantage, Compatibility, Complexity, Trialability, and Observability.

Chapter 9, Rules from Revolutionaries, answers the following questions: Who else has successfully driven 3D learning adoption, and what can be learned from their experience? It presents four essays from front-line revolutionaries who share their insights on how they changed the rules and convinced their organizations to adopt 3D learning.

Part IV: Just Beyond the Horizon
The final part of this book revolves around one word: Future.

Chapter 10, Back to the Future, answers the following questions: What’s next for 3D learning, and what will things look like in 2020? It describes a maturity model that argues that immersive technologies will evolve from learning to eventually encompassing all work activity and how you can move your organization toward that eventuality. It also presents two essays that envision the future of 3D learning from two of the industry’s leading visionaries.

In short, the ten chapters in this book can be summarized in ten simple words: Progress, Problems, Possibilities, Principles, Archetypes, Examples, Processes, Adoption, Rules, and Future.

Look forward to sharing my insights with you at the conference!

See y’all in San Jose

Metanomics: Book Overview and 3DTLC

PHEW, Nice to be back. Finally getting around to an update. Things have been incredibly busy of late. Plus have been setting up another blog for a course I am doing at Fuqua so my blogging attention/allocation was pretty much spent. All good stuff though ; ).

Rob Bloomfield was kind enough to have be back on Metanomics again at the beginning of the month. We delved into the core chapter of the book that Karl Kapp and I wrote on Learning in 3D (out in January) and we talked about how 3DTLC is shaping up for September.

You can check out the video by clicking HERE:

For the main event Margaret Regan who is President and CEO of the FutureWork Institute. Margaret was kind enough to let us write a case on her comany’s work with 3D applied to Diversity and Inclusion.

This video of FutureWork island is a GREAT example of how the thoughtful application of 3D technology can create a powerful 3D Learning Experience.

OK back to figuring out the 3DTLC show lineup. It is shaping up to be a very cool couple of days in San Jose BTW so sign up NOW!

3DTLC 2.0 in San Jose Sept 23-24

Well it is official. Chris and Tonda have asked me to MC 3DTLC 2.0 in San Jose in September. Those of you who managed to make it to the first show know first-hand the energy that we managed to create. Please tell ALL your friends.

Submission deadline has been extended through end of week so please consider sharing your wisdom with the community.

Call for speakers link is here

I sincerely hope to see you all again in San Jose.

Learning in 3D Book is DONE!

June 1 was my one year anniversary at Fuqua. How quickly a year passes. It was also the day that Karl Kapp and I turned in our 3D Learning Manuscript to Jossey Bass.

When we started out we said we would hold each other accountable to keeping the book under 200 pages. Oh well, here it is….all 403 pages.

It is due out in January 2010 and we will have a website and 3D Community space to go along with it.

We are not final on title yet but it will be something along the lines of:

Learning in 3D: Adding a New Dimension to Enterprise Learning and Collaboration

Here is an overview of the chapters from the Preface.

Part I: Exploring the Possibilities

The first part of this book revolves around three words: Progress, Problems and Possibilities.

Chapter 1, Here Comes the Immersive Internet, answers the following question: What is the Immersive Internet and how is it impacting the businesses that the learning function serves? It describes how immersive Internet technology has progressed to a point where it is beginning to redefine both society and industry. This chapter also examines how Business-as-Usual is becoming Business Unusual as a result of the convergence of four technology vectors that are driving the business environment towards the creation of new economic platforms based on Social Production.

Chapter 2, Learning to Change, answers the following question: What is wrong with the Learning Function’s current approach to addressing Business Unusual and why must it change? It describes the problems that the modern day enterprise faces due to its inability to adapt and change as rapidly as the environment within which it operates. This chapter also highlights the growing disconnect between the learning needs of the modern-day enterprise and the ability of the traditional learning function to address them.

Chapter 3, Escaping Flatland, answers the following question: What is 3D Learning and why is it better suited to meet the needs of Business Unusual? It explores the possibilities of a new learning paradigm that is enabled by the same immersive Internet technologies that are revolutionizing business. This chapter also introduces two vignettes that compare a “Flatland” 2D Learning Experience to an immersive and engaging 3D Learning Experience.

As was the case in building a house, once the possibility space has been explored, the next step focuses on architecture.

Part II: Building a Blueprint

The second part of this book revolves around three words: Principles, Archetypes and Examples

Chapter 4, Principled Design, answers the following question: What are the 3D Learning Design Principles and how are they applied to create a 3D Learning Experience Blueprint? It describes the key Design Principles required to build engaging 3D Learning Experiences. This chapter also presents an a comprehensive 3D Learning Architecture that can be applied to create a blueprint that ensures alignment and balance in the design of compelling 3D Learning Experiences.

Chapter 5, Designing by Archetype, answers the following question: How can learning archetypes be applied as building-blocks in the design of engaging 3D Learning Experiences? It describes eleven Learning Archetypes that form the basic building blocks for creating 3D Learning Experiences. This chapter also presents comprehensive definitions of each archetype and provides examples of how the building-blocks can be applied to create compelling 3D Learning Experiences.

Chapter 6, Learning from Experience, answers the following question: Who else has successfully designed 3D Learning Experiences and what can be learned from their experience? It describes nine case-studies of successful 3D Learning Experience designs and maps these designs back to the Archetypes that were used to create them.

As was the case in building a house, once the blueprint has been created the next step focuses on execution.

Part III: Breaking New Ground.

The third part of this book revolves around three words: Process, Adoption, and Rules

Chapter 7, ADDIE in 3D, answers the following question: How does the traditional ADDIE process change when it is applied to create 3D Learning Experiences? It describes how the existing ADDIE process must be augmented to address the nuances associated with analyzing, designing, developing, implementing and evaluating 3D Learning Experiences.

Chapter 8, Accelerating Adoption, answers the following question: What key steps are required to drive adoption of 3D Learning Experiences within the Enterprise? It describes the steps required to drive adoption of 3D Learning experiences by mapping them to the Diffusion of Innovation Attractiveness Criteria: Relative Advantage, Compatibility, Complexity, Trialability and Observability.

Chapter 9, Rules from Revolutionaries, answers the following question: Who else has successfully driven 3D Learning adoption and what can be learned from their Experience? It presents four essays from front-line revolutionaries who share their insights on how they convinced their organizations to adopt 3D Learning.

The final part of this book explores what lies ahead for 3D Learning.

Part IV: Just Beyond the Horizon

The final part of this book revolves around one word: Future.

Chapter 10, Back to the Future, answers the following question: What’s next for 3D Learning and what will things look like in 2020? It describes a maturity model that argues that immersive technologies will evolve from learning to pervade the enterprise and encompass all work activity. It also and presents two essays that envision the future of 3D learning from two of the industry’s leading visionaries.

In short, the then chapters in this book can be summarized in ten simple words: Progress, Problems, Possibilities, Principles, Archetypes, Examples, Processes, Adoption, Rules and Future.

This book could not have been possible without all the help from the pioneers in this field who shared their insights and time selflessly to help us make this tomb the best it can be.

Karl and I really hope that it contributes to the field by helping organizations cross the chasm more quickly so that we can get on with committing to the obvious: The Immersive Internet will have a profound impact on how we live, work and play over the next 5000 days.

Video of my UT Austin Virtual Worlds Keynote

The good folks at UT Austin were kind enough to post a video of my Keynote from the Virtual Worlds Conference they hosted a few weeks back.

For those of you who were at other Keynotes or Presentations I have done recently (Enterprise Ireland, LSU Virtual Worlds, Training Conference, Federal Virtual Worlds Consortium and Training Leadership Summit) much of what I cover here should be familiar.

more about "Viddler.com – Keynote-Routinization_T…", posted with vodpod

For those of you who would like to see slides separately here is the slideshare:

What’s on Your Mind?

“What are you thinking about?”

This is a question we all hear a lot, and certainly for me, having ADD it is a very difficult one to answer. That is because if I pause to consider the carbon-based twitter stream between my ears at any given time, it looks a whole lot like this:

If I want to have a bit more of longitudinal view, say over the past few months, I can (and I often do) run a blog stream analysis. That, today, looks like this:

These Wordle generated tag clouds probably do a better job of telling me what is on my mind that I can myself.

Taking this static view to the next level, imagine that I could do this in real time. Imagine (thanks to Blue Man Group for the idea) that I could walk around with a real-time tag cloud above my head that was visible to everyone.

It would look something like what I have mashed up in the video below, and – as in real-life – it takes a few seconds for the virtual brain to really kick in ; )

I have written about how competency based modeling is collapsing of its own weight as a talent management mechanism within the enterprise. You can read my spew-draft on that here.

In a fully digitally mediated world where information is the currency, individuals are the transport mechanism, interaction is the transfer mechanism and insight is the outcome, the need for real time tag clouds that render explicit what people know and do will be essential.

Once virtual worlds mainstream and avatar mediated work environments become the norm, transparency of capability and reputation will be afforded within the environment (as it is today in games) and we will have a far more effective and efficient way to coalesce capability around endeavor.

Back to my book now…..yes I was procrastinating….it is what writers do….after all I have a whole 13 days before d-day ; )

Wada is Corporate Learning Correspondent for Metanomics

Metanomics launched in its fantastic new digs today. What a wonderful place.

At 3DTLC, Rob Blooomfield asked me to become a correspondent for Metanomics covering the application of virtual world technologies to enterprise learning. I am honored and excited to be a part of this incredibly well produced show.

Today I covered the Expectation Gap and the Routinization Trap when it comes to the application of Virtual Worlds to Training. The basic message was that we need to reframe learning if we are to avail ourselves of all the incredible affordances that the virtual world brings. If content is king, then context is the kingdom. We need to become contextual engineers to create compelling immersive learning experience, not digital content conveyers in a virtual classroom. We also talked about how the twitter backchannel at the conference brought some of those affordances from the virtual world back into meatspace to enrich conference participant connectedness.

More importantly, Mark Kingdon, CEO of Second Life, goes over his strategic plan and addresses audience questions in today’s show. Lots of good stuff in the discussion. For those of us steeped in Virtual Worlds a great set of insights into where Second Life is headed. As a business prof, the conversation is also a great exposition of how a new CEO comes into a very strong culture and works to move the company from pathfinding, across the chasm to main-street.

You can check out the show by clicking here.

Training Leadership Summit Keynote

I had the pleasure of addressing the Training Leadership Summit conference this morning.

This is a group of senior leaders from Learning and Development that comes together each year to discuss and shape the direction of the industry.

Today the message was clear. Web 2.0 and 3Di are disruptive technologies to the profession and the do-nothing alternative is not in play.

Here are my charts from the session:

Lets get on with committing to the obvious!

3DTLC is a WRAP

Well, it is just about midnight, a perfect time to double-loop/synthesize what happened over the past 48 hours at the conference.

I am in that happy-but-exhausted place that is both sad it is over but glad at the same time. Sad because I think we managed to get a solid groundswell of positive energy going around Enterprise Virtual worlds, glad because channelling the energy of such passionate and innovative people for two days straight can drain your own reserves quickly ; )

We definitely had the right people in the room. We were not lacking in passion, or opinion, as a fledgling community that wants desperately to become legitimate in the eyes of the enterprise.

Taking a page from my research into MMORPGs a few years back we decided as a community to bring the affordance of backchat into the real world by leveraging Twitter. In fact at around 3PM today the ” #3DTLC” hashtag trended on Twitter – Ashton Kutcher and Oprah better be looking over their shoulders the TLC tweeterrati is onto them.

If you want to check out the whole Twitter Stream, this link should do the trick (warning over 100 pages worth of tweets):

Some Teasers from the Twitter Stream:

“The Immersive Internet – Emerging technologies combined with a social culture that has roots in gaming and virtual worlds” – Erica Driver

“The first-time user experience in virtual worlds, to put it bluntly, sucks.” – Steve Prentice

“If you can’t get peple to use GoToMeeting, how r u going to get them to use VW? – Steve Prentice

“Nobody can miss the irony that we’re the leading lights in virtual worlds and we’re having this physical meeting.” – Steve Prentice

“The middle layer of the company is where the resistance is the greatest.” – Joe Little

“We dont know where we are going but we are going to invent new things that do not compare to existing models of learning and working.” Dick Riedl

“You should have to justify a lecture just as much as any other learning approach” – Intellagirl

“Education abuses students when it is monlogic. Lets not treat students like receptacles that need to be filled.” – Intellagirl

“Bad teaching is bad teaching no matter where you do it.” – Dick Reidl

“We will have pedagogy that is purpose built for Virtual Worlds” – Karl Kapp

“For Diversity Experience there is nothing Better than Walking in Another Person’s Shoes” – Margaret Regan

“Trying to do training the old way in this new environment is not effective” – Debbie Dalmand

“It is not about ME, it is about WE” – Randy Hinrichs

“It is not about BEING there, it is about DOING there” – Randy Hinrichs

“It is not about the DATABASE, it is about the HUMAN RACE” – Randy Hinrichs

“The only actions taken by user should be ones that reflect end goals and intermediate steps should be taken automatically” – Sibley Verbeck

“We need to move beyond “one size fits all” software and see specific applications of VW tech to much narrower use cases” – Sibley Verbeck

“There is a gap in the maturity of virtual world vendor business models versus what enterprise expects in doing business” – John Hengeveld

“We will have arrived when the tool becomes part of the workflow and dissolves the ‘virtualworldness’ away – Ian Hughes

“The power of the immersive is in the emotional impact” – Robin Williams

“In the recruitment sphere there is no better way to reach so many in so many locations.” – Keith Dugdale

“The US Holocaust Memorial Museum was created in Second Life to educate via learning thru movement – Learning Kinetically” – David Klevan

“Technologies succeed when they meet a need that people care about” – John Hengeveld

“The last thing we want to do is increase the efficiency with which we’re ineffective.” – Your’s Truly ; )

OK, I gotta go to BED now. Thanks to the community for the coming, connecting, contributing and co-creating new insight.

Over and out.

Presentation at Irish Learning Alliance

On March 16 of last month (the day before St. Patrick’s Day) I had the great pleasure of meeting the Taoiseach (Prime Minister) of Ireland, Brian Cowen.

Here is what he had to say about e-Learning in Ireland and beyond just prior to my Keynote address to the group:

Here is a short video of the ILA meeting Highlights:

Also, per multiple requests from attendees, here are the slides from my Keynote from that conference:

They did tape my whole keynote so when it becomes available I will post it here also.